Four Out of Five Residents Belong to Fashionable Lifestyles

The SoNo Collection’s trade area encompasses communities filled with highly educated, sophisticated individuals at every age and stage of life. Serving the affluent Fairfield County, one out of every five households in the trade area are among the wealthiest 1% in the United States. From young couples starting families and embarking on their careers, to business leaders and active retirees, four out of five residents belong to fashionable lifestyles.

Key Demographic Base Counts

As they go about creating, sustaining, and maximizing their enjoyment of the quintessential suburban lifestyle in some of the most prestigious communities in the United States, these upscale and wealthy consumers spend on a wide array of categories. In addition to clothing, toys, and digital devices for their children and grandchildren, furnishings and accessories for their homes, gardens, and cars, they also seek out the best in professional, casual, and vacation attire.

Key Demographic Base Counts

  • 000,000

    2018 Population
    (Nearly)

  • 000,000 %

    5-Year Projected
    Population Growth

  • 000,000

    Households

  • 000,000

    Fashion Lifestyle
    Households

Key Demographic Base Counts

  • 000,000

    2018 Population
    (Nearly)

  • 000,000 %

    5-Year Projected
    Population Growth

  • 000,000

    Households

  • 000,000

    Fashion Lifestyle
    Households

Age Breakdown

  • 00,000

    Under 20

  • 00,000

    20 to 34

  • 00,000

    35 to 49

  • 00,000

    50 to 69

  • 00,000

    70+

Affluence + Education

  • 0%

    Households with Incomes $100,000+
    98,035

    Average Household Income: $145,252

  • 0%

    Households with Net Worth $500,000
    75,991

    Average Household Net Worth $1,372,911

  • 0%

    Population 25 + with Bachelor’s Degree +
    196,788

Likeihood to Shop Fashion Retailers